An obvious question is: "Alternative to what?". Think of alternative as a hand-drawn pencil line enclosing parts of other genres. Instead of a specific style of music, it's an artist decision: "We choose to challenge conventional practice within this genre."
While most people associate alternative music with rock, almost all genres have their outliers. We at VEN-UE respect artists' right to define themselves and their music as they choose, in this genre you will find alternative rock, but you may also find alternative country, opera, and maybe even instructional.
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